TheSonos Music System Advertisement (Rank 2)
Theadvertisement offers a solution to playing music in all the roomswithout any difficulty or complexity. The wireless connectivityoffers efficiency and flexibility that may not be available and partof the other similar products in the market. The many availableoptions and sizes that Sonos offers help users and target markets tohave a variety of choices for their homes. Flexibility and diversityare the greatest promises and marketing aspects that theadvertisement explores to win the trust of its users, buyers, andtarget market.
Theadvertisement targets families and the youths. The system isefficient for homes and can aid to play music in all the rooms withgreat efficiency. Most youths who are getting into the job marketlove fancy lives with advanced technology in their entertainment.Moreover, sound systems are a one-time product for many people. It isuneconomical to invest in another music system when one already hasanother in place. The key target market should be the young who fancyflashy lives, and do not have many responsibilities and would notmind investing in the system.
Theneed for flexibility and efficiency among consumers forms the basisof the advertisement. Every consumer would be willing to invest in amusic system that is not limited to a single room but can operate inevery part of the home environment. The market has many products thatcan offer the same services but the modern day customers seek adifference, and a better approach to affairs that can make lifeeasier and more interesting and Sonos has exploited that space.
Theobjective of the advertisement is to appeal to the consumers toconsider the flexible home system that is better compared to thestatic ones that most people have in their living rooms.
Preferenceis the hierarchy-of-effects model level in the advertisement. Sonosoffer sound that is available, but at a different level ofconvenience that may be appealing to the target customers.
Theproduct has the necessary physical attributes that appeal tocustomers’ demands. A functional consequence is evident in that thepromised wireless connection and surround sound operation is areality. Psychosocial consequence is a key part of the advertisement.Despite the system playing music as any of its counterparts, theusers may have the calming experience because of the ability tonavigate various rooms with their tunes. Every buyer gets value forthe money spent because of the unique state to relate to theindividual’s entertainment.
Theadvertisement exploits every aspect of the personal appeal. Itentices individuals to have a comfortable life revolving aroundmusic. People relate with musical sounds and sometimes use them as anavenue of relaxation and connecting to the world. Everything aboutthe advertisement strives to fulfill personal satisfaction.
Theadvertisement incorporates the creation of awareness and engagementof customers as a strategy to marketing. It helps the target marketto understand the product after which they are likely to acquire it.
Theadvertisement is quite effective and will sell and earn the Sonoscompany great income. Simplicity and satisfaction of customers’needs are a key part of the document. Simplicity is evident, and itsolves an existing problem of music and navigation in homes.
Tiffany& Co. (Rank 3)
TheTiffany & Co. advertisement promises unicity and class to thepeople considering acquiring their diamond rings. The approach to theadvert is to promise quality and elegance that is limited to thecompany’s product and that people cannot associate with any otherexisting entity around the globe.
Targetaudiences are rich couples and celebrities around the globe. Thoseare the only people in a position to afford customized jewelry. Theywant to operate at a higher social level and depict their class tohelp alienate themselves from other members of the society.
Theadvertisement appeals to the need for the existence of class and aboundary separating the poor and the rich. Jewelry is availableeverywhere. Many shops in New York offer diamond products. However,this particular shop has emphasized on the uniqueness and mastery ofthe craft for more than 130 years to make customers believe in theirability and push for the social status associated with them.
Theobjective of the advertisement is to promise customers a differenceand attract as many high-class clients as possible. They arepromising quality, and with the figure regarding their experience,any customer is bound to believe every word in the advert.
Likingand preference are the levels of the hierarchy of effects captured inthe advertisement. A keen analysis of the post proves that it is notall about the product but rather on lifestyles and emotions of thebuyers.
Thediamond ring has all the necessary physical attributes to attract thebuyers and the people around them to appreciate their value. Afunctional consequence is clear because once a customer purchases theproduct the people around them can acknowledge them and relate themto a certain social class. The psychosocial aspect of having theproduct is the satisfaction of appreciation and admiration from othermembers of the society.
Thesocial appeal is key in the advertisement. The product plays aminimal role in satisfying individual needs regarding their personalneeds and is meant for the public to help in relating to a particularclass in the society.
Uniqueselling proposition is the message strategy in the advertisement.Indicating 130 years and an advanced approach to developing theproducts offers unicity and an appeal for the customers to try andtest the value that the product offers.
Theadvertisement may be ineffective because its target audience islimited and it has nothing captivating to pull all the potentialcustomers to pay attention to it.
TheStarburst Advertisement (Rank 1)
Thestarburst advertisement offers juiciness and happiness in thecompany’s products. The colored drops and the dancing posture helppotential target customers have a preformed opinion regarding thecandies that the advertisement strives to market.
Theadvertisements target everyone who consumes candy around the globe.It is simple and easy to process and comprehend. Any individual canscheme at the poster and relate to whatever the company is conveying.The juicy drops offer a calming sensation regarding the product.
Theadvertisement appeals to personal satisfaction. Candies arerefreshing products that make different people have varying feelings.Some people consume them because they are sweet while others buy themfor relaxation and exercise of the gums. In the end, it narrows downto whatever individuals seek to achieve from the product, which inmost cases result in personal satisfaction.
Theobjective of the advertisement is to inform and appeal to thecustomers regarding the happiness and satisfaction that come withconsuming the gum. When audiences get hold of the poster, they may beinclined to try the product and experience the same feeling.
Theadvertisement is about preference. It appeals to individuals toacquire the candies by that particular product because of the greatfeeling that comes with it. Candies, from a broader perspective, arealmost similar but the advert makes this particular one seemextraordinary when it is not.
TheStarburst has appealing physical attributes that appeal to the targetcustomers. The product advertisement has an immense functionalconsequence. When the target customers buy the product, they canrelate to the happiness depicted in the advert. The psychosocialaspect sets in because of the personal satisfaction that comes withthe consumption of the product.
Thestarburst advertisement focuses on personal satisfaction. The productaims at fulfilling individuals personal needs. Candies have verylittle dynamics, and hence the focus is on individuals and not thesociety or the issues around the target groups.
Uniqueselling proposition in a blend with individual satisfaction is keystrategies in the advertisement. The fun depicted in the posterappeals to the buyers and target customers.
Thesimplicity and color of the advert make it quite effective to achieveits purpose.
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