Balance scorecard
SCORECARD BALANCE 2
Balancescorecard
Balancescorecard
Thescorecard assesses the performance and progress of Googleorganization, which specializes in internet-related products andservices. It evaluates organization’s performance for customersatisfaction, revenue, internal operation and processes.
approach
Goal |
Measure |
Target |
|
Internal operation and process |
Increase advertising and marketing. |
Resources and expenses towards meeting customer’s expectation. |
Enhance advertising of web based products and services by 12% in every quarter. |
Customer value |
Marketing of the MS office package that aim the young generation. |
Increase the quality and improve the web-based services. Access information using operators and keywords. |
To increase the number of active users by 8% in every year. |
Financial perspective |
Expand earning per share and market share. |
Succeed in profitability, performance, shareholders value by 10%. |
Increase the revenue growth and return on investment. |
Learning and innovative perspective |
Improve process, training workforce and developing new internet-related products. |
Rapid growth and the number of users serving using the platform. |
Increase partnership and acquisition by 6%. |
Strategicmanagement is important for an organization to realize goodperformance hence Google needs to enhance their software andoperating system for their smartphones to be able to increase theirincome. Create customer satisfaction to the market segment of theyoung generation and select suitable strategies that can serveconsumers well. Moreover, Google needs to improve its competition inthe market by launching innovative smartphones with effectiveoperating system. On the other hand, there is need to increaseadvertising and marketing expenses to enhance awareness of newweb-related services and products launched in the market. Therefore,strategic management and planning will enable innovative web-relatedproducts and services that improve searching of desired informationby using operators and keywords (Kaplanand Norton, 2008).
Dashboard for balanced scorecard
CUSTOMER |
How to maintain customers and increase success |
PROCESS |
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FINANCIAL |
|
LEARNING |
How to maintain growth and learning strategies. |
References
Kaplan,R. S. and D.P. Norton (2008) Mastering the Management System,”Harvard Business Review (January): 62-57
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