Balance scorecard

May 30, 2020

SCORECARD BALANCE 2

Balancescorecard

Thescorecard assesses the performance and progress of Googleorganization, which specializes in internet-related products andservices. It evaluates organization’s performance for customersatisfaction, revenue, internal operation and processes.

approach

	Goal	Measure	Target
Internal operation and process	Increase advertising and marketing.	Resources and expenses towards meeting customer’s expectation.	Enhance advertising of web based products and services by 12% in every quarter.
Customer value	Marketing of the MS office package that aim the young generation.	Increase the quality and improve the web-based services. Access information using operators and keywords.	To increase the number of active users by 8% in every year.
Financial perspective	Expand earning per share and market share.	Succeed in profitability, performance, shareholders value by 10%.	Increase the revenue growth and return on investment.
Learning and innovative perspective	Improve process, training workforce and developing new internet-related products.	Rapid growth and the number of users serving using the platform.	Increase partnership and acquisition by 6%.

Strategicmanagement is important for an organization to realize goodperformance hence Google needs to enhance their software andoperating system for their smartphones to be able to increase theirincome. Create customer satisfaction to the market segment of theyoung generation and select suitable strategies that can serveconsumers well. Moreover, Google needs to improve its competition inthe market by launching innovative smartphones with effectiveoperating system. On the other hand, there is need to increaseadvertising and marketing expenses to enhance awareness of newweb-related services and products launched in the market. Therefore,strategic management and planning will enable innovative web-relatedproducts and services that improve searching of desired informationby using operators and keywords (Kaplanand Norton, 2008).

Dashboard for balanced scorecard

CUSTOMER

OBJECTIVE	TARGET	EXISTING
Loyalty program	26% repeat	27% repeat
Fulfill customer needs	3/10	2.7/10
Retain customer	350	340
High cast	4.5/5	4.5/2

How to maintain customers and increase success

PROCESS

OBJECTIVE	TARGET	CURRENT
Centralized IT	86% repeat	83% repeat
Employee retention	4%	3.7%
Fill empty FTEs	0 empty	11 empty
Paperless office effort	72%	78%

Internal strategies and initiatives meant to increase profitability.

FINANCIAL

OBJECTIVE	TARGET	CURRENT
Efficient billings	2 days	3 days
Maintain probability	+.06%	-.03%
Minimize debt	350k red	240k red
Reduce operating cost	+60k	-40k

How to maintain current financial strategies.

LEARNING

OBJECTIVE	TARGET	CURRENT
Innovative product	4 new	1 new
Recruit partners	11 new	12 new
Opening new regions	5 new	4 new
Reduce operation cost	+60k	-40k

How to maintain growth and learning strategies.

References

Kaplan,R. S. and D.P. Norton (2008) Mastering the Management System,”Harvard Business Review (January): 62-57

Balance scorecard

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