The article is concerned with “service” a form ofinstitutionalized talk that considers the use of more than onelanguage in institutional settings (p.107). The article ishighlighting the issue of bilingualism/ multilingualism. According tothe author of the article, the issue has received minimal attentiondespite its perceived importance.
Identity navigation is one of the points that I found as interesting.This navigation entails revealing a participants or language user’sorientation in line with the existing service with the aim ofinterpretation (p.107). Language choice is the other aspect that wasintriguing (p.108). Talk organization or institutionalized talkrelies on the choice of language. This means that the language has tobe within the expected context. Failure to that will mean that thelanguage users and the audience, in general, might not get theintended information or could misinterpret the information delivered.Acquaintanceship is the other aspect that I found to be of interest(p.111). This entails negotiating identity by displaying multipleidentities but then making a choice to use one in a suitable area inthis case making acquaintance during service delivery.By making useof formal opening and closing statements as part of the relationaltalk, the language users can make acquaintances regardless of whetherthe situation requires institutional or non-institutional identity.
The concepts will be of importance since It allows the researcher toidentify reasons, why people choose to depend on multiple, identifiesduring communication or service delivery thus indicating how theyinteract with others. The ideas will also aid a person inunderstanding the process of identity navigation as part of languageusers` process if aligning themselves with an existing or incomingservice. The other idea on language choice will highlight thesignificance of understanding the audience to avoid getting out ofcontext thus ensuring that everyone understands the intended message.Acquaintanceship will allow an individual to understand the choice ofidentities depending on whether the situation demands aninstitutional or non-institutional context.
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