Theunderlying intention of the speakers is to pass their message acrosswhile ensuring that the information is credible, reasonable andemotive enough to capture the attention of their audience (Shoemaker& Reese, 2014). Moreover, the message ought to be appealing,attractive and likable so that it is easily understood. The primaryobjective of an outstanding argumentative speech is the fact theleader intends to persuade their audience that their ideas are morevalid, authentic and reliable than those of other speakers. Theappeals are divided into three main categories namely credibility(ethos), reason (logos) and emotional (pathos) (Shoemaker &Reese, 2014).
Credibilityis an ethical appeal intended to convince the audience that thespeaker can be trusted, believed and respected (Shoemaker &Reese, 2014). Accordingly, the central issue that the speakers wantto demonstrate is the fact that they are worth to be listened to andthus gaining authority in the minds of the subjects or audience. Thespeakers also apply reason to persuade the audience that they canthink logically and sequentially. The argument is that the speakerscan utilize essential premises appropriately and sequentially (Lucas,2015). Consequently, the use of premises is supported by the existingdata leading to an authenticated conclusion that is acceptable to thespeakers’ audience. The primary intention is to make reasoning theheart of their argument. The speakers use emotions to appeal theaudience in that they easily assent and approve the speakers’information. The intention is to persuade the audience to accepttheir point of view (Shoemaker & Reese, 2014). Use of emotionsenhances the acceptability of the argument that the speaker intendsto pass across.
Themost interesting readings this week were analogical reasoning andgenerating emotional appeal. Analogical reasoning involves anargument in which the speaker likens two analogous situations andinfers that whatever is true for one situation applies to the other(Lucas, 2015). The speaker demonstrates that individuals could bestronger in more than one situation. This technique is useful inpersuading the audience to realize their potentials and thus can beused to empower them. Generating emotional appeal requires that thespeaker or writer be able to use as many words as possible thatgenerate emotions (Lucas, 2015). These words will enable the audienceor reader to be persuaded and thus accepting and accommodating themessage that has been passed across. The best time to use emotionalwords is when the speaker or writer is introducing and when they areconcluding. Some of the phrases that can be utilized include“freedom, justice and opportunity,” “the dreams of everycitizen” and the “sacred duty” among many others (Lucas, 2015). This information captured my attention and influenced my thinking ina way that I will always employ them during communication.Correspondingly, the emotive words will appeal better when to growand flow naturally from the speech in a vivid manner to pull theaudience into accepting the speech.
Lucas,S. E. (2015). Artof public speaking.New York: McGraw-Hill Higher Education. New York McGraw-Hill HigherEducation.
Shoemaker,P. J., & Reese, S. D. (2014). Mediatingthe message in the 21st century: A media Sociology perspective.(3rded.).New York, NY: Routledge.
No related posts.