Facebook and Instagram; A Comparison
Facebookand Instagram A Comparison
The21st century has been characterized by an upsurge of technologicaladvancement with most of these new technologies attempting to improvethe human relations. It has been mentioned on numerous occasions thatthe internet is the best invention of our time and recentimprovements in human communication and interactions are sufficientevidence to back these claims. The growth of the number of socialmedia platforms in the last decade has alluded to the importance ofthe role played by the internet in affecting globalization. Thedevelopment of technological forms of communication has improved thecapabilities of the mobile phone which in turn has made humanconnections better through applications such as Facebook, Instagram,WhatsApp, Snapchat amongst others. Most of these platforms serve thesole purpose of easing communication amongst people especially theyouth from different parts of the world. They have some certainsimilarities that categorize them together and contrastingdifferences that set them apart from each other.
Facebookis one of the oldest social media platforms. It was created in 2004by its founder Mark Zuckerberg. It is an online social networkingplatform where people can update the events of their daily life,share photos, and videos and interact through comments, messages andfriend requests. Instagram, on the other hand, is a strict photo andvideo sharing application where people upload still photographs andshort videos. One can synchronize Instagram with other social mediaapplications and every time they upload something it is sharedautomatically on these other platforms. Some main features likenthese applications hence making them both very successful. The firstaspect is their messaging both applications have short messagingservices, which can be balanced. The messages are short and precisehence making them function admirably. The other appealing factorcommon to both platforms is creativity. Best performing creatives onFacebook can be repurposed on Instagram. Presently, from the framepoint of view, this may take a tiny bit of alteration. The upliftingnews is that there is no need to re-examine everything. Since thesestages have the same focusing on, what chips away at Facebook willtake a shot at Instagram. Another characteristic that is similar toboth is the advertisements. There is no doubt that these stages havethe best-performing promotion sorts. Be that as it may, the promotiontypes as of now offered on Facebook have not yet stretched out toInstagram.
Althoughsimilar in many aspects, the two platforms have distinct variationswhich mainly arise from the audiences they serve. Instagram targets ayounger audience as compared to Facebook because of the content whichis more oriented towards photos, videos, and trendy stuff. Facebookis suitable even for the older generations because of the maturity ofits content. The functionality aspect is another distinguishingparameter between these two platforms. For Facebook, it is more aboutsharing information while Instagram leans more on seizing moments. Inthe same perspective, Facebook is versatile in terms of methods ofpassing information while Instagram is a bit rigid because it offersfewer options. Another important consideration in the comparison ofthe two applications is the authenticity of the content. Instagramtends to provide more authentic content because it involves photosand videos while Facebook involves a lot of copied and curatedcontents because it is data-driven.
Also,both platforms exhibit an upward trend in the growth of the number ofusers although Facebook’s rate is slower as it has been in theindustry for a longer time than Instagram. Regarding engagement, thetwo platforms are on a par with the only difference being in thetarget market and nature of the content. There is also an aspect ofgreater reach, Facebook being the oldest platform, the number oforganizations that offer their content is larger than that ofInstagram. However, not to dismiss Instagram too quickly because itis on its most productive stage regarding growth.
Inconclusion, the persisting deduction is that these two social mediaplatforms are both very useful for different target audiences invarious circumstances. It is important to understand their purposesso as to know when to utilize each of them. With Facebook’sowner`s acquisition of Instagram, it would be interesting to see howthe power dynamics of these platforms will play in the foreseeablefuture.
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