Images have been used to engage the viewers to entice them to accepta particular point of view. Advertisements use images to sell aproduct or the political class use cartoons to pass on a message(Hariman 240). This is part of the visual argument. Images are usedto persuade the audience to see what the advertiser wants. The imageof Trump polls by Bob Englehart is an example of a visual argument.
Cartoons have been used for political communication, and theirimportance has increased over the years because visual media has beenthe primary source of information. Trump’s polls image was usedduring the political campaigns for the U.S. presidential elections(Englehart n.p). The message on the picture can be termed accurate.The satirical image was correct in the sense that it focused ondebate polls, which showed Trump as the least preferred candidateagainst Clinton. It indicated that Trump results were so weak thateven the unborn did not like him. It can stand as being biased aswell because it is not all American who disliked Trump. So themessage was linear to one side.
I would support the message on the image because the cartoon wasdisplayed in the media during the presidential campaign. At thistime, Hillary Clinton was ahead of Trump. The debate polls gaveClinton a winning percentage. Based on the results and theargumentative points of each candidate, the message was right. Thereis a connection between the image and the intended audience. Thetarget audiences were the Americans who were either Republicans orDemocrats. Democrats were anti-trump and against his policies thisis where the cartoon drew its message of dislike. The content aspectof the image helped it achieve its purpose. The words used in theanimation were meant to draw attention and the image of the graphshowing polls that are spilling off the graph chart. The image wasmeant to shape voters’ perception. The image affects me in thecapacity of understanding politics. By viewing the image, mypolitical curiosity is awakened.
To sum up, cartoons or images have been used to express differentmessages and opinions socially and politically. They are a part ofunderstanding visual arguments. Images are used to convince thepublic to accept a particular view or in business to advertise aproduct. Trump’s image is an example of a political cartoon used topass a political message during the elections. It contains a messagedirected to both the political candidate and American population.
Englehart, Bob. Trump Polls. 2017. Web. 3 Apr. 2017
Hariman, Robert. "Between Confusion and Boredom in the Studyof Visual Argument."
Argumentation, vol. 29, no. 2, 2015, pp. 239-242.
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