INFLUENCE AND EFFECT OF A CREDIT CARD DESIGN
INFLUENCEAND EFFECT OF A CREDIT CARD DESIGN
Influenceand Effect of a Credit Card Design
Cakarnisand D`Alessandro1acknowledge that credit card is designed to allow the customers tomake the purchase for services or products without necessarily usinghard cash so that they can be able to pay at a later date. Therefore,the customers are required to open accounts with the company or bankthat issue the cards and this enables them to get a line of credit inaccordance with the specified amount during the application process.The customers can utilize the cards to buy products and services fromthe participating merchants until their credit limit is attained2.As a result, the credit cards are designed with complex features inan effort to avert the possibility of fraud given that the overallmonthly bill of the card that tallies with the cards is sent to thecustomers for payment purposes. This paper endeavors to address theinfluences and effects of credit card design that ensures good userexperience.
Thisessay will strive to answer the question concerning the major designfeatures of credit cards which would be essential in providinginformation concerning the use, operation, and implications of usingcredit cards. This will give a guarantee to the credit card usersplus those intending to use credit cards are well acquainted withinformation about the credit card design and uses which would helpthem select credit cards with best characteristics that suits theirrespective needs. Additionally, the information concerning the designfeatures of credit cards will improve customer satisfaction while atthe same time eradicating the uncertainties that are usually linkedto credit card use. Moreover, this essay will provide the customerswith adequate information regarding different types of credit cardsand how their designs suits different circumstances. The essay willrely on secondary data sources by reviewing publications in thewebsites of companies operating credit cards, conferences, journalsand other credit card-related information. To this end, the paperwill utilize information from previous researches when makingconclusions regarding the effects and influences of credit carddesign on user experience.
Accordingto Zhang3credit card design features involve the magnetic strips, signaturepanel, and the account number of the card holder which is key pieceof information that is required when doing financial transactionsbetween the customer and the merchant. This unique account numberworks to prevent the credit card users from using wrong accountnumber or from forging or making up a phony number. As a result, thecredit card designers utilize the use of long account numbers printeddirectly on the credit card to avert the possibilities of faking theaccount number. For instance, MasterCard has twenty digits, DinersClub has fourteen digits, American Express has fifteen digits, andVisa card has thirteen digits account number4.Mathematically, only nine digits are required to provide nearly onebillion unique account holders which is just enough for all of thecustomers for a given company. The largest, MasterCard and Visa havejust 65 million clients implying that only 65 million account numbersare assigned out of the possible ten trillion accounts, it becomesunlikely that the individuals can mistakenly use one person’saccount to another individual’s account number5.Therefore, in case an incorrect account number is entered by therepresentative at the merchant, it would definitely be rejected bythe system. As such, these statistical security gives the credit cardcompanies an assurance that another person is not making up numberswhen conducting business over the phone call. As a result, the designof credit cards using unique credit card account number ensures thatboth the customer and the company are safe from forgery to ensurethat the security of both customer’s and company’s funds.
Anotherdesign feature of credit cards is the use of signature panel that islocated on the back of the card. According to Muraleedharan6the signature of the credit card is used when documenting thehandwriting of the owner to ensure that a forged signature written onthe documents can be detected by the transacting merchant. Thecompanies’ designs the credit cards in such a way that it preventsthe criminals from erasing the owner’s signature located at theback panel of a lost or stolen card and placing their own signatures.As such, the signature is printed using a fingerprint design that isnot easy to duplicate and it could fall off in case the originalsignature is erased. When the original signature is erased, theoriginal one falls off leaving blank white spot which shows that thecredit card has definitely been tampered with and it cannot beaccepted at any store. Muraleedharan7acknowledges that some card manufactures and designers prints theword “VOID” beneath the signature which is shown upon erasure.This design feature is a security measure that has been effective inreducing credit card crimes.
Themagnetic stripe placed on the back of the credit card is anotherdesign feature used to ensure security of the credit card. Gary andVermaat8point out that the magnetic stripe area is of the credit card iscoated with iron oxide particles and it is encrypted with binary datawhich identifies the credit card as being authentic for use. Gary andVermaat9acknowledge that it is usually difficult to determine exactly whichinformation is programed on the strip because the company takessecurity measures not to reveal this information.
Accordingto Zhang10,credit cards are designed and made using several layers of plasticthat are laminated together using plastic resin called polyvinylchloride acetate which is then mixed with plasticizers, dyes andpacifying materials so that to give the card proper appearance andconsistency. Additionally, the major materials of the credit cardsare then laminated using the thin coatings of polyvinyl chlorideacetate or some clear plastic materials which ensure that thelaminates adheres properly to the core when applied using heat andpressure. This design of credit cards ensures durability of the cardbecause such materials ensures that the card is protected fromdamage. Furthermore, Zhang11points out that different dyes or inks are used when printing thecredit cards and exists in different colors and are only intended foruse on the plastic substrate. Some credit card designers andmanufactures use specific magnetic inks when printing the magneticstrips on the back of the credit cards. Such magnetic inks are madeusing disappearing metals oxide particles in correct solvents.
Thesedesign features gives good opportunity to classify credit cards indifferent categories because credit card products are manufactured indifferent varieties including rewards cards, charge cards, securedcredit cards, and subprime credit cards12.As such, the use of each type of these credit cards emphasizes incomevariables and social class which then leads to social stratificationof the society according to how people use these cards. According toMegawati13 individuals’ income is used as a behavior indicator for socialclass membership, and marketing because it provides the richerdimension of meaning when it comes to determining people’s socialclass. It is common knowledge that people’s consumption patternsshow their class position which signifies buying behavior. Throughcredit card usage, it is possible to gauge the people’s socialstatus because people in higher social classes tend to spend morethan their counterparts in lower social classes14.
Someof the research gaps noted in the paper is the fact that most of theresearch on the credit card design mostly focusses on the uses andtypes of credit cards but adequate information is lacking on modernaesthetics and choosing of the best credit card vendor in the market.In todays’ economy where there fluctuating economy, many operatingbusinesses accept different types cards such as American express,MasterCard, Visa and Discover but research is required to suggest thebest credit card vendor in the market 15.
Arslan,Baran. "The Effect of Credit Card Usage on Compulsive Buying".AJIT-eOnline Academic Journal of Information Technology(2015): 27-40.
Cakarnis,Jakob, and Steve Peter D`Alessandro. "Does Knowing OvercomeWanting? The Impact Of Consumer Knowledge And Materialism Upon CreditCard Selection With Young Consumers". YoungConsumers16, no. 1 (2015): 50-70.
Hodson,Randy, Rachel E. Dwyer, and Lisa A. Neilson. "Credit Card Blues:The Middle Class And The Hidden Costs Of Easy Credit". TheSociological Quarterly55, no. 2 (2014): 315-340.
"MastercardAnd Visa Look To Upgrade Payment Security With Biometrics".BiometricTechnology Today2015, no. 1 (2015): 11.
Muraleedharan,D. ModernBanking.1st Ed. [S.L.]: Prentice-Hall of India, 2014.
Ismail,Shafinar, Hanudin Amin, Siti Faseha Shayeri, and Nurhaslinda Hashim."Determinants Of Attitude Towards Credit Card Usage".JurnalPengurusan41 (2014): 145-154.
Shelly,Gary B, and Misty Vermaat. DiscoveringComputers & Microsoft Office 2010.1st ed. Boston, MA: Course Technology/Cengage Learning, 2012.
Simanjuntak,Megawati. "Self-Esteem, Money Attitude, Credit Card Usage, AndCompulsive Buying Behaviour". EconomicJournal of Emerging Markets8, no. 2 (2016): 128-135.
Toraman,Cengiz, Yunus Kılıç, and Mehmet Fatih Buğan. "Credit CardLiteracy Levels And Credit Card Usage Behaviors Of College Students".Journalof Business Research – Turk8, no. 4 (2016): 266-266.
Zhang,Pu. "Design And Realization Of The Credit Card ManagementSystem". AdvancedMaterials Research1044-1045 (2014): 1730-1732.
1 Jakob Cakarnis and Steve Peter D`Alessandro, "Does Knowing Overcome Wanting? The Impact Of Consumer Knowledge And Materialism Upon Credit Card Selection With Young Consumers", Young Consumers 16, no. 1 (2015): 50-70.
2 Cengiz Toraman, Yunus Kılıç and Mehmet Fatih Buğan, "Credit Card Literacy Levels And Credit Card Usage Behaviors Of College Students", Journal of Business Research – Turk 8, no. 4 (2016): 266-266.
3 Pu Zhang, "Design And Realization Of The Credit Card Management System", Advanced Materials Research 1044-1045 (2014): 1730-1732.
4 D MURALEEDHARAN, MODERN BANKING, 1st ed. ([S.l.]: PRENTICE-HALL OF INDIA, 2014).
5 "Mastercard And Visa Look To Upgrade Payment Security With Biometrics", Biometric Technology Today 2015, no. 1 (2015): 11.
6 D MURALEEDHARAN, Modern Banking, 1st ed. ([S.l.]: PRENTICE-HALL OF INDIA, 2014).
7 D MURALEEDHARAN, Modern Banking, 1st ed. ([S.l.]: PRENTICE-HALL OF INDIA, 2014).
8 Gary B Shelly and Misty Vermaat, Discovering Computers & Microsoft Office 2010, 1st ed. (Boston, MA: Course Technology/Cengage Learning, 2012).
9 Gary B Shelly and Misty Vermaat, Discovering Computers & Microsoft Office 2010, 1st ed. (Boston, MA: Course Technology/Cengage Learning, 2012).
10 Pu Zhang, "Design And Realization Of The Credit Card Management System", Advanced Materials Research 1044-1045 (2014): 1730-1732.
11 Zhang, Pu. "Design And Realization Of The Credit Card Management System". Advanced Materials Research 1044-1045 (2014): 1730-1732.
12 Baran Arslan, "The Effect of Credit Card Usage on Compulsive Buying", AJIT-e Online Academic Journal of Information Technology (2015): 27-40.
13 Megawati Simanjuntak, "Self-Esteem, Money Attitude, Credit Card Usage, And Compulsive Buying Behaviour", Economic Journal of Emerging Markets 8, no. 2 (2016): 128-135.
14 Randy Hodson, Rachel E. Dwyer and Lisa A. Neilson, "Credit Card Blues: The Middle Class And The Hidden Costs Of Easy Credit", The Sociological Quarterly 55, no. 2 (2014): 315-340.
15 Shafinar Ismail et al., "Determinants Of Attitude Towards Credit Card Usage", Jurnal Pengurusan 41 (2014): 145-154.
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