Information System Recommendation
Airbnb is an online company that engages in the provision ofhospitality services allowing individuals to lease or rent lodging,apartments, hostels, and hotel beds on a short term basis. Thecompany has no facilities of its own to provide to the customers.However, it acts as an intermediary to link travelers with owners ofsuch property. Those interested in securing any of the rentals canaccess them through Airbnb that provides an avenue through which theycan book the same. The company earns commission from acting as abroker to people in need of such services. Airbnb operates indifferent parts of the world with the current statistics indicatingtheir presence in over 19 countries and 65000 cities (Airbnb,2015). Owners of the property have the choice of setting the price,and the company merely connects the interested parties.
Distributionof Services by the Company
Airbnb operates in different parts of the world. Travelers get intouch with Airbnb through an online platform and make a choice basedon where they would love to visit and get accommodation. The companyarranges for accommodation by connecting the traveler with thepotential owners. The company is described to be operating in a waythat depicts collaborative consumption and sharing. Customersregister and create an account for free where they can book for suchservices. The company’s website is designed in such a way that itenables customers to navigate through in search of areas they canbook lodges. Charges are set by the host and Airbnb earns apercentage out of what is charged by the host. Customers have theoption of choosing from a variety of services available.
InformationSystems Essential in Managing the Business
Information systems continue to play a fundamental role in enhancingthe management of the business. The digitalization of businessactivities negates the adoption of a reliable information system(Valacich, & Schneider, 2015). Airbnb can ensure they attainoperational excellence in the organization by adopting the use ofinformation systems. The primary objective of any business is toensure that it achieves efficiencies in its operations with theultimate goal of achieving profits. Information systems can enhancethe process of creation of new products and services in theorganization (Sinha R. Magal, 2015). The system can be used todesign new models that will help in illustrating the nature ofservices offered by a given company.
Further, an organization seeking to improve its decision-makingcapabilities can benefit from adoption of reliable informationsystems. The management is able to utilize real-time data in making aparticular decision at the organization. Airbnb equally benefits fromthe system since they have the opportunity to make sound decisionsbased on the available data. Consequently, firms that adopt the useof information systems benefits from improved operations within theorganization especially as regards to aspects of management(Valacich, & Schneider, 2015).
ExistingInformation Systems Supporting Business Functions at the Organization
Airbnb benefits from the adoption of a variety of existinginformation systems. The organization uses the database managementsystems and the knowledge management systems to enhance itsoperations. Each of the systems has found profound utilized in theorganization. Considering the nature of the business, there is needto ensure that customers are treated to the best of theirsatisfaction. The database management system used by the company isessential in ensuring that all data pertaining to customer andorganizational activities are well kept (Kaidalova, 2014). Theexisting information system supports vital functions including salesand marketing, accounting and the management of the human resource.The systems work in coordination to ensure the attainment ofidentified goals and objectives.
Airbnb has strived to put in place IT systems in the organizationthat is essential to ensuring that the organizational objectives areattained. However, it is critical for the company to make changesthat would be instrumental in guaranteeing the organization successin their business. The organization uses the data management systems,decision support systems, and the knowledge management system. It iscritical for the organization to align the systems to changingbusiness trends in order to ensure relevance as pertains to increasein technological advancements.
Decisionsneeded by Users
The decisions required by users in accessing the information systemsdepends on their role in the organization. The users need to decideon whether they are authorized to access the system. Each of theemployee in the organization needs to understand their level ofclearance and determine their input in accessing the system.
Levels ofInformation Groups
The different information groups available include those makingtactical decisions, operational decisions and strategic decisions.Each group has its mandate and utilizes a particular informationsystem to make a given decision.
Need ForSystem Automation
System automation is critical in the organization as a way ofensuring that there is smooth running of operations. It is essentialto have a system that aligns all activities in the organization. Forexample, the different departments within Airbnb need to work inunison, and this can only be attained through system automation.Decisions made in the organization concerning service provisionshould be guided by data provided by the systems.
Benefit of theProposed Information System (Decision support system)
The proposed system has the benefit of improving the quality ofservices provided to the customers. The ultimate mandate of anyorganization is to deliver high-quality services to clients. Forexample at Airbnb, there is need to have a system that is efficientenough to meet the individual customer needs. The systems need to beintegrated to enable customers to access all services they requirewith ease (Al-mamary, Shamsuddin, & Aziati, 2014).Consequently, it would be possible to ensure that there is fasterprocessing of information when customers access the website whenlooking at places that they can access places they wish to rent.
Types ofDatabase Data Element
Airbnb needs to use a variety of data elements to enhance theirbusiness activities. The fact that they are operating in ahospitality industry requires that they have data elements rangingfrom photographs, images, data and video of possible places visitorscan access. For example, it could be essential to have photographsof places travelers can visit. If possible, they can have videos ofthe beautiful environment. It will be used in attracting customersinto opting to hire their services. The software adopted should beable to guarantee accessibility to such features for customers totake a view before deciding to make a purchase.
Networking andInteractive Processing
The system adopted at Airbnb needs to be reliable with regard to theaspect of networking and interactive processing. Users need to beable to get the best out of the system that is in use. For example,customers are expected to visit the company website and make a choicein the places they would like to get accommodation from. The systemneeds to be interactive to meet the individual concerns of clients(Veit et al., 2014).
The nature of the business conducted by Airbnb should be one that isdecentralized. Decentralization ensures that several individuals aremandated in making decisions that pertain to the running of thebusiness (Rangus & Slavec, 2017). It would be possible to reachsound decisions when several individuals are involved compared to acase where one person is in charge of making the decisions. Airbnbneeds to adopt the decentralized structure within the organization toensure the attainment of identified goals and objectives. Further, itwould be possible to eliminate cases of unnecessary bureaucracieswitnessed in a centralized system.
The organization should ensure that the system adopted addresses theend user requirements. For example, customers and employees of Airbnbbeing the end users must find it easy to use the system withoutfacing any challenges. It will be instrumental as a way of ensuringthat there is smoothness in the running of operations in theorganization.
I recommend that the company develops the already existing systems toensure that all issues identified are addressed. The purpose is toenhance efficacy in service delivery in the organization. Further, itis critical to acknowledge the fact a reliable information system inan organization is instrumental in enabling the organization toattain the goals and objectives that they may have set. Both thecustomers and employees need to find it easier to use the system byensuring that the system can meet end user requirements.
As with any form of information technology system, security remainsto be a challenge not only to the owners but users of the same. Theadoption of the decision support system in the organization may bevulnerable to security threats from different sections. For example,the system is designed in such a way that it contains data to be usedby the management in making decisions. The data includes the videos,photographs, personal information of hosts of rental apartments andcustomer details. The increase in cases of data breach exposes thesystem to potential attack by cyber criminals (Wheatley, Maillart, &Sornette, 2016). For example, the cyber criminals may access theinformation and use the same for their own fraudulent activities. Itis a security threat not only to the organization but the customersbooking for services in the organization.
The potential threats depicted negates the need to come up withappropriate systems that would see to it that both the organizationand the customers are protected. Airbnb needs to enact stringentmethods in the system through the use of encrypted passwords.Accessibility should be limited only to the authorized personnel.Further, it is critical to educate the users on how they can protectthemselves from possible security threat likely to arise from the useof the information system. It could be beneficial to invest in themost recent technologies that would guarantee the utilization of thesystem is secure. The acknowledgment of the security threats existingin the organization is critical as the first step toward addressingpossible cases that are likely to arise (Wheatley et al., 2016). Consequently, the adoption of the identified options will be helpfulin protecting the organization and customers from possible attack.
Social,Political and Diversity Impacts
The proposed decision support system is likely to have adverseeffects as regards to the aspect of social and political factors. Theprimary social and political issues brought about by the informationsystem regards the issue of rights and obligations, accountabilityand quality of life that would be realized. For example, there isneed to provide individual rights to particular individuals who canaccess the system while denying others. The decision to apportionrights to a particular group while denying the other is likely tocause problems. Further, there is the issue of obligation. It iscritical to acknowledge that the users of the system have anobligation to uphold the integrity of the system. Those in chargemust ensure that they do not violate any of the laws that are inplace. Through the same, it would be possible to protect both theorganization and other users of the system. The aspect of informationrights and obligation is equally depicted in a scenario whereindividuals are expected to have the choice on what they can protect.The system likely to be used in different parts of the world shouldbe designed in such a way that it takes into consideration thediversity that exists. Users must be aware of what they need toprotect, and the legal consequences are emanating from the same. Resultantly, it is critical to acknowledge the social and politicaldiversity and the ability of the system to guarantee integritydespite the same.
Impactof Diversity on the Development and Management of ProposedInformation System
Diversity plays a critical role in the process of development andmanagement of the proposed system. In developing the system, it iscrucial to ensure that the decision support system adopted in theorganization is able to guarantee the accommodation of diversity. Theimpact of diversity is reflected in cases where those developing thesystem take into consideration factors likely to affect itsoperationality. For example, diversity determines issues such asethical concerns. The development of the system must incorporate allpossible ethical issues that are likely to emanate. For example,regarding the aspect of rights, it is critical to determine who hasaccess to what sections in the system. Diversity impacts the entireprocess of information system development, and this needs to be takeninto consideration by the developers (Sinha R. Magal, 2015).
Overall, the development of appropriate information systems iscritical in ensuring that activities are conducted in a smoothmanner. Customers making their booking at the organization need tohave a guarantee that their personal information is safe. Similarly,it is critical to provide the organization with a system that equipsthem with all that is needed to make sound decisions. Theorganization’s management needs to improve the services offered tothe client, and this depends on the availability of information. Thesystem introduced by the organization will be instrumental inpromoting efficiencies. However, caution needs to be taken toencourage the safety of users of the system. It would eliminatepossible adverse effects arising from the use of the system in theorganization. Conclusively, it is imperative for Airbnb to adopt theinformation system to improve their operations.
Airbnb. (2015). Airbnb Summer Travel Report 2015. Airbnb Inc.Retrieved fromhttp://blog.airbnb.com/wp-content/uploads/2015/09/Airbnb-Summer-Travel-Report-1.pdf
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