Sports and the Media
Sportsand the Media
Sportsand the Media
Sportsand the media play an important role in the contemporary society. Themedia is useful in providing political, business, sporting and othernecessary information to the public. On the other hand, sports playan important role in bringing people together and promoting socialcohesion through entertainment. This paper will explain how sportsand media rely and benefit from each other.
Dosports and the media depend on each other?
Sportsand the media can be said to have a symbiotic relationship with eachother, without one, the other cannot exist well. They need each otherfor success. Sports need the media to reach a bigger audience whileit is also true for the media. They need sports to increase theirreach to audiences. Sports and media depend on each other for abigger fan base and to increase popularity [ CITATION Row15 l 1033 ].Taking the example of football, it will need the services of themedia to reach its big and wide internationalfootball fanatics. This therefore implies that, without the influenceof the media, football, basketball, rugby or any other sport wouldnot be as popular as it is today.
Whatbenefits does the media derive from sport, and vice versa?
Asalready pointed out, sports and the media depend on each other. Themedia benefits from sport by reaching a wider audience due to thehigh number of sports fanatics all over the world. In thecontemporary world, the media plays a huge part in giving sportinformation to the audience [ CITATION Row15 l 1033 ].The media benefits from sportby getting information to fill its content [ CITATION Row15 l 1033 ].By selling content to the widersporting fan base, the media benefits by earning more revenuedirectly through sales and indirectly through the advertising tendersthat they will receive. On the other hand, sports benefits from mediacoverage in almost the same way, sporting franchise will reach a wideaudience increasing popularity and subsequently, revenue. Sports thatget more media coverage also increase sponsorship deals. The bestsporting personalities are also marketed and they become role modelsfor the society.
Basedon the above analysis, it is clear that sport and the media not onlydepend on each other, but heavily rely on each other for access tomarkets. This is a symbiotic relationship which provides that eachbenefit from the other in terms of revenue and fan base (Rowe, 2015).
Rowe, D. (2015). Sports ad Media. New York: Oxford University Press.
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